This easy-to-read-book presents old and new strategies and approaches to communication planning, management, implementation, monitoring and evaluation. This is suited to communication students and media practitioners who want to see a fresh perspective on communication more relevant to developing countries.

This book synthesizes concepts, principles and lessons learned in general and business management and transforms these into a new concept called development management. The book finally focuses on simplifying development project management. This is useful to project managers and students of public administration.

This book is a synthesis of the author's experiences in conducting and managing evaluation studies in numerous Asian countries. It is an excellent resource in planning, managing and conducting baseline and evaluation surveys in communication, education and extension. It is suitable to thesis students in the social sciences and consultants in development communication and related social science fields.

This book shows the application of systematic communication management in managing the family planning communication program in China from 1990-1994. This is a valuable resource to project managers of family planning communication programs in newly-opened market economy.